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Volume
I, Issue 1
Hello, and welcome
to the inaugural issue of Heavens’ Bistro News!
We founded Heavens’ Bistro to deliver great
tasting products that work for a healthy lifestyle.
Our company was built by food lovers—not food
industry professionals—and we bring that consumer’s
sensibility to everything we do in order to help our
consumers (that’s you!) achieve their nutritional
goals.
We know that the battle for nutritional
sanity is one of the hardest a person can ever fight,
and our products are weapons in your arsenal. We want Heavens’
Bistro News to
be another tool in helping
you live a healthy life! Every month you will find
in-depth information about our current products, new
products, and new retail locations, as well as recurring
columns on fitness, general nutrition, complimentary
products, and other tools and sites focused on healthy
living.
We also want to hear
from you! From my
perspective, one of the most important benefits of
the Heavens’ Bistro Journal is the opportunity
to interact with you and get feedback on how we’re
doing, what we can do better, and what else we can
do to help and (one of my favorite things!) to let
you share your stories. If you look around the newsletter,
you will see lots of places to talk to us on many
different topics. I hope that you will, on occasion,
take the time to write back to us and let us know
your thoughts.
On behalf of everyone at Heavens’
Bistro I want to say thank you for the opportunity to serve
you; it is an honor we strive to earn every day. We
know that one of the best things we can do is continue
to provide value to you where it really counts—in
your wallet! Considering price and quality, we think we are
one of the best values around—and we want to
do more! So from time to
time we’ll run contests, giveaways, and promotions
available only to our readers.
I hope that you will tell your friends
who are also on a journey of health about our products
and our newsletter and that you will keep in touch
each month at the only place to find “All the
Taste—Not on Your Waist!”
Sincerely,
Mark Stryker
Chairman & Chief Executive
MarkS@heavensbistro.com
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Fitness Guru
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Hi, my name is Justen
Arranda. I work as a personal trainer and have
spent the past eleven years helping people achieve
their fitness goals, such as weight loss, improved
muscle tone, and flexibility. >From my experiences
as a personal trainer I have come to believe
that ANYONE and EVERYONE can reach their fitness
goals.
My goal for this monthly column is simple:
give you the knowledge and tools to help you
become physically fit. I hope to be a resource
for you as you look for new ways, even small
ones, to live a healthier life. Each month I
will write about a different topic related to
health and fitness. These topics will come both
from my experiences as a personal trainer and
from you.
> Click
here for full article
Email Justen with Questions; JustenA@heavensbistro.com
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Nutritional Corner
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Low-fat Keeps Pounds Off Better
Dieters who want to keep from regaining
the pounds they so painstakingly lost would
do best to eat low-fat diets rather than curb
carbs, new research suggests.
A study presented
at a meeting of more than 2,000 obesity experts
found that it did not matter what kind of diet
people followed to lose weight initially, but
keeping from regaining it was another matter.
>
Click here for full article
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Distribution News
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HEAVENS’ BISTRO
EXPANDS DISTRIBUTION IN THE HEARTLAND OF AMERICA
WITH MEIJER STORES
Heavens’ Bistro announced further
expansion into America ’s heartland with a new partner in Meijer Stores
of Grand Rapids, Michigan. Meijer has over 150
stores in Michigan , Illinois , Ohio and Kentucky .
>
Click here for the full Story
HEAVENS’ BISTRO
ANNOUNCES EXPANDED DISTRIBUTION WITH THE KROGER
COMPANY
Heavens’ Bistro announced expanded
with the Kroger Company, with a test in Kroger
stores in the Columbus , Ohio division. As of September 2004 Heavens’
Bistro products will be available in an additional
seven Kroger divisions, affecting over 1,000
Kroger and subsidiary stores.
>
Click
here for the full Story
> Looking for a store near
you?
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Products
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 Try
our BBQ Chicken
pizza!
Looking for a pizza experience that
is 180 degrees from ordinary? Try our Barbeque
Chicken pizza! 98% fat-free and flavored with
our own sweet and tangy barbeque sauce that
has little bit of a kick to it; topped with
succulent red onions, savory chicken, thick
and gooey cheese, with a sprinkle of cilantro.
Try one tonight!
> Click here for other flavors
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Partners
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Dotti's Weight Loss Zone
Dotti's web site is to help others make
a “lifestyle change”, whether on
the Weight Watcher Program or following one
of your own. The site is designed to help you
to get the motivation you need to lose the weight
you want while incorporating a healthier lifestyle
to forever live by. A favorite feature of Dotti's
is the resturant section, which allows you to
look up the point value of menu items of most
national chains.
>
Click
here to visti Dotti's
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How do I help get Heavens’ Bistro in
my local stores
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Adding new chains to our existing distribution
is one of the most important and difficult jobs
we have. It’s difficult because the food
business is built around the big companies;
this by its very nature keeps the smaller companies
(like us!) – out. Because many grocery
chains charge what is called “slotting,”
basically one-time fees charged to manufacturers
for adding a new product to their stores, small
companies often simply cannot afford to get
their products on the shelf. This is a shame
because in any industry true innovation often
comes from new companies with great ideas.
In fighting this battle the consumer
(that’s you!) can make a big difference
in leveling the playing field. The vast majority
of grocery chains are very sensitive to the
needs of their shoppers and the intensified
competition in the business even more visible.
The key is to get the message to the right place!
Here are a few steps you can follow to talk
to the right people; you can do any or all these
because everything helps!
- Print
out three copies of our homepage.
- Go to
your local store and while in the frozen food
section ask an employee to speak to the Frozen
Food Manager. Tell the manager that it is
important to you that they carry Heavens’
Bistro products and leave them a copy of the
homepage.
- Go to
the service desk and ask to talk to an assistant
or the general manager and let them know the
same information as the Frozen Manager and
give them a copy of the homepage.
- Ask
the service desk representative if there is
a corporate phone number for product requests
and feedback (most mid and larger sized chains
will have one). Give them a call and let them
know as well.
- The
last and potentially most impactful step to
take is to send a letter with a copy of the
homepage to the Senior Category Manager of
Frozen Foods for the chain. These people are
the decision makers of what products are on
the shelves.
Again, you don’t have to do all
of these to help – anything makes a difference!
Rest assured we will be working hard behind
the scenes because our success depends on bringing
a little slice of “Heavens’”
close to you.
Thanks for helping us spread the word!
> Looking for a store near
you?
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